Privacy Policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data and IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

In some cases, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out pursuant to Art. 6 para. 1 lit. b GDPR either for the execution of the contract or pursuant to Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive (third-party cookies) when you visit our website. If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request pursuant to Art. 6 para. 1 lit. f GDPR. If your contact aims to conclude a contract, an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted once your inquiry has been conclusively answered, provided there are no statutory retention obligations.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

Pursuant to Art. 6 para. 1 lit. b GDPR, personal data is also collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved a legally permitted further data use about which we inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our Email Newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Any further data is provided voluntarily and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email, asking you to confirm your subscription by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address as entered by your Internet Service Provider (ISP) as well as the date and time of registration, in order to trace any possible misuse of your email address at a later date. The data collected by us upon registration for the newsletter is used exclusively for promotional purposes through the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by notifying the controller mentioned at the beginning. Upon cancellation, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to further data usage as permitted by law and as explained in this declaration.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you. Data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time by notifying the controller mentioned at the beginning. For this, you will only incur transmission costs according to basic rates. After receiving your objection, the use of your email address for advertising purposes will cease immediately.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract execution, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, provided this is necessary for payment processing. If we use payment service providers, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of Payment Service Providers

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we pass your payment data on to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal"). The data is passed on in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for the payment processing.
    PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your solvency. The result of the credit check regarding the statistical probability of default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values.
    Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
    You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

  • SOFORT
    If you select the "SOFORT" payment method, the payment will be processed by SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany ("SOFORT"), to whom we will forward the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this.
    For more information about SOFORT’s privacy policy, please visit: https://www.klarna.com/sofort/datenschutz

8) CONTACTING YOU FOR A REVIEW REMINDER

We use your email address to send you a one-time reminder to submit a review of your order for our review system, provided you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR.
You can revoke your consent at any time by notifying the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but only as HTML links. This ensures that no connection to Facebook’s servers is established when a page of our website containing such buttons is accessed. Only when you click on the button will a new browser window open and load the Facebook page where you can interact with the plugins there (possibly after entering your login data).
Facebook Inc., based in the USA, is certified under the US-European "Privacy Shield" agreement, which guarantees compliance with the data protection level applicable in the EU.
For more information about the purpose and scope of data collection, further processing and use of the data by Facebook, as well as your rights and settings options to protect your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins as Shariff Solution

Our website uses so-called social plugins ("plugins") from the Google+ social network, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but only as HTML links. This ensures that no connection to Google+ servers is established when a page of our website containing such buttons is accessed. Only when you click on the button will a new browser window open and load the Google+ page where you can interact with the plugins there (possibly after entering your login data).
Google LLC, based in the USA, is certified under the US-European "Privacy Shield" agreement, which guarantees compliance with the data protection level applicable in the EU.
For more information about the purpose and scope of data collection, further processing and use of the data by Google, as well as your rights and settings options to protect your privacy, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin as Shariff Solution

We use so-called social plugins ("plugins") of the online service Instagram on our website, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins but only as HTML links on the page. This ensures that when you access a page on our website containing such buttons, no connection to Instagram's servers is established yet. If you click on the button, a new browser window will open and load Instagram's page, where you can (if necessary, after entering your login data) interact with the plugins there.

Instagram LLC, based in the USA, is certified under the EU-U.S. Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For information on the purpose and scope of data collection, further processing, and use of the data by Instagram, as well as your rights and options to protect your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads that are relevant to users, improve reports on campaign performance, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are shown in which browser, preventing duplicate displays. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) lit. f GDPR.

In addition, DoubleClick can use cookie IDs to record conversions related to ad requests. For example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the tools used, your browser automatically establishes a direct connection to Google's server. We have no influence over the scope and further use of data collected by Google using this tool and inform you according to our knowledge: through the integration of DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or not logged in, it is still possible that the provider obtains and stores your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com: https://www.google.de/settings/ads. Please note that this setting will be reset when you delete your cookies. Alternatively, you can learn more about cookies and adjust your settings at the Digital Advertising Alliance website at www.aboutads.info. Finally, you can configure your browser to notify you before setting cookies, and you can decide on a case-by-case basis whether to accept them, or to exclude the acceptance of cookies either in specific cases or in general. Please note that not accepting cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For further information on DoubleClick's privacy policy, please visit: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Adwords to draw attention to our attractive offers on external websites using advertising materials (Google AdWords ads). In relation to the data from the ad campaigns, we can determine how successful individual advertising measures are. We are pursuing the interest of showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer system. These cookies typically expire after 30 days and are not used for personal identification. If a user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot, therefore, be tracked across websites of different AdWords customers. The information collected with the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users.

If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your browser’s user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with Art. 6 (1) lit. f GDPR.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For more information on Google's privacy policy, please visit: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by adjusting your browser software accordingly or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not or may only be partially usable if you disable the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and that allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymization of the IP address by shortening it and excludes direct personal reference. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, the processing is carried out based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes according to Art. 6 (1) lit. f GDPR.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide us with other services related to website use and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; however, please note that in this case, you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and processing this data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plug-in or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent data collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When you first access a page, you will be assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and from different sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage via the user ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can deactivate this using a Google browser plug-in:
https://tools.google.com/dlpage/gaoptout?hl=en

Or click the following link to set an opt-out cookie: Disable Google Analytics

For more information on Universal Analytics, visit:
https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audience via Pixel Method

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad.

Facebook Ads
This process serves to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts. The collected data is anonymous to us, meaning it does not provide us with insights into the identity of users. However, the data is stored and processed by Facebook, making it possible to connect the data to a specific user profile, and Facebook can use the data for its own advertising purposes according to Facebook's Data Usage Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display ads on and off Facebook. For these purposes, a cookie may also be stored on your computer. These processing activities will only occur if explicit consent is granted according to Art. 6 (1) lit. a GDPR.
Consent to the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, please ask your parents or legal guardians for permission.
Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield framework, ensuring compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can set your browser to prevent cookies from being stored or delete already stored cookies. However, disabling all cookies may result in some functions on our websites being unavailable. You can also disable the use of cookies by third-party providers such as Facebook through the Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses Google AdWords Remarketing features, allowing us to advertise for this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, Google sets a cookie in your browser, which automatically enables interest-based advertising through a pseudonymous cookie ID based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) lit. f GDPR.

Further data processing only takes place if you have given Google consent to link your internet and app browsing history with your Google account and use information from your Google account to personalize the ads you view on the web. If you are logged in to Google during your visit to our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this, your personal data is temporarily linked with Google Analytics data to form target groups.
You can permanently disable the setting of cookies for advertising purposes by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can learn about cookie placement and manage settings at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can set your browser to notify you when cookies are being placed and decide individually whether to accept them or exclude them altogether. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.
Further information and Google’s privacy policies regarding advertising can be found here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection law grants you comprehensive rights as a data subject in relation to the processing of your personal data (right to information and intervention), which we will inform you about below:

  • Right to Information (Art. 15 GDPR): You have the right to obtain information about your personal data processed by us, including the purposes of processing, categories of processed personal data, recipients or categories of recipients, the planned storage duration or criteria for determining the storage duration, the existence of the right to rectification, deletion, restriction of processing, objection to processing, complaints to a supervisory authority, the source of your data if not collected by us, and the existence of automated decision-making, including profiling, and meaningful information about the logic involved and the significance and consequences of such processing for you.

  • Right to Rectification (Art. 16 GDPR): You have the right to have inaccurate data about you rectified or incomplete data completed without undue delay.

  • Right to Deletion (Art. 17 GDPR): You have the right to request the deletion of your personal data when the conditions of Art. 17 (1) GDPR are met. However, this right does not apply when the processing is required for exercising freedom of expression and information, fulfilling a legal obligation, for reasons of public interest, or for asserting, exercising, or defending legal claims.

  • Right to Restriction of Processing (Art. 18 GDPR): You have the right to request the restriction of processing of your personal data as long as the accuracy of your data is being verified, if you oppose the deletion of your data due to unlawful processing, if you need your data for asserting, exercising, or defending legal claims, or if we no longer need your data after the purpose has been fulfilled, but you need it for the assertion, exercise, or defense of legal claims, or if you have objected to the processing due to your particular situation while it has not yet been established whether our legitimate grounds override yours.

  • Right to Notification (Art. 19 GDPR): If you have asserted the right to rectification, deletion, or restriction of processing, the controller is obliged to notify all recipients to whom your personal data has been disclosed of such rectification or deletion of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to Data Portability (Art. 20 GDPR): You have the right to receive your personal data, which you have provided to us, in a structured, commonly used, and machine-readable format or to request the transfer to another controller, where technically feasible.

  • Right to Withdraw Consent (Art. 7 (3) GDPR): You have the right to withdraw consent given for the processing of data at any time, with effect for the future. In case of withdrawal, we will delete the affected data without undue delay unless further processing is based on another legal basis that does not require consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before the withdrawal.

  • Right to Complain (Art. 77 GDPR): If you believe the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, especially in the member state of your residence, workplace, or the location of the alleged infringement.

13.2 RIGHT TO OBJECT
If we process your personal data based on legitimate interests, you have the right to object to the processing at any time, for reasons arising from your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing your personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or if the processing is for the establishment, exercise, or defense of legal claims.

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such purposes. You can exercise this right as described above.

If you exercise your right to object, we will cease processing the affected data for direct marketing purposes.

14) STORAGE DURATION OF PERSONAL DATA
The duration of storage of personal data is determined by the respective statutory retention periods (e.g., commercial and tax law retention periods). After the retention period expires, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment or initiation of a contract and/or we have no legitimate interest in further retention.